About Us

Watermark Live is the event and promotions arm of the Watermark Center headed up by a group of event professionals, artists and musicians from the Muskegon area; our group draws on a collaborative, not competitive attitude to bring you the most diverse events imaginable. Our events are intended to intrigue, excite, inform, and most importantly entertain. Whether you're attending one of our installments of the Inside the MItten series, or dancing the night away at a Halloween extravaganza, or who knows what else we will come up with, you can bet you will have a great time. 


Sarah Sass, President – Watermark Center

Born and raised in Muskegon, Sarah Sass is the President of the Watermark Center, a real estate development firm that collaboratively works with local, regional and state officials to revitalize the million square foot former Shaw Walker Furniture Center into a multi-use urban destination. 


Revitalization efforts include Watermark Live. "I absolutely love my hometown and am proud to be a part of making Muskegon a place to live, work and create...and now with the addition of Watermark Live, a destination for unique, quality entertainment."


Sarah is named as one of the 40 under 40 business leaders in West Michigan by the Grand Rapids Business Journal, was named a Muskegon County Woman of Accomplishment, a Muskegon County Agent of Change and is an Athena Nominee. Sarah is a Board Member of Downtown Muskegon Now, Muskegon Winter Sports Complex, and formerly Board of Trustees for the Lakeshore Museum Center. She is  active in her community ub and in her spare time she has skated on two roller derby teams.


Contact Sarah Sass at: sarah@watermarkcenter.com 

Laurel Sass – General Manager, Watermark 920 and Watermark Live


Born and raised in Muskegon, Laurel has worked for several years in event management and as an editor for an international magazine.  Laurel has led the Watermark 920 operations since the beginning and enjoys working closely with her clients.  Laurel really has the perfect career that utilizes her innate ability to bring order to chaos as well as her impeccable attention to details and customer service. Laurel's combination of creativity, attention to detail, customer understanding, business savvy, and ability to work under extremely stressful conditions are the contributing factors in her success and in the success of Watermark 920 and Watermark Live. Laurel is the President Elect of the Greater Muskegon Woman's Club and volunteers with United Way. Laurel was named as one the Future 15 Business Leaders in Muskegon County.


Contact Laurel Sass: laurel@watermarkcenter.com


Christopher C. Cordle – Watermark Live

Born and raised in Muskegon, Christopher C. Cordle is a graphic artist, a fine artist, a musician and a producer as well as a luthier who trained under the tutelage of Robert Sayers. Chris is also an accomplished singer-songwriter with two WYCE Jammie nominated CD’s. By lending his many skills and amazing talents to his position as Creative Director for Watermark Live, Chris works with our team to create some of the most unique and interesting events on the Lakeshore.


Chris has a degree in Graphic Design and specializes in illustration and branding. Chris is also responsible for the look and feel of our Watermark Live productions and creates the visuals as well as all of the branding for our shows. Chris has over 20 years of newspaper reproduction experience and was an original member in popular bands Yard Sale Underwear and original touring band Victoria Park in the early 1990s. Chris also worked under J.C. Howe with Muskegon Civic Theater to gain set painting experience.


Interested in learning more about Chris and to find out where you can see him next? Visit his Facebook page here:  https://www.facebook.com/christopherccordle?ref=bookmarks


Do you have a suggestion for a show? Know of a must-see band? Chris is always looking for new music and event ideas and would love to hear from you.